5 Steps to Etsy Success

By Mansfield Experiment - September 06, 2017



While we are far from experts we have had some success with Etsy that we would like to pass along. We learned most of these tips and tricks by making mistakes, and a lot of them. So let our mistakes be your lessons. 


1. Photos Photos Photos!

Did I mention Photos? When we first started Denver Sign Design we definitely learned this lesson the hard way.  We took some poor photos with not the greatest lighting our first go around an the results reflected it.  We seeked out suggestions and kept hearing the same thing.  We had to improve our photos.  We went back to the drawing board and sure enough sales started to slowly trickle in. You can see some of our before and afters here.  Notice the difference that photos and staging make? Well we definitely started to see our sales increase once we found out that Photos were a major driving factor in our Etsy Shop.
  



2. Be patient. 
As much as you want to dive right in to your new creative business, keep in mind that it most likely wont take off immediately. Success doesn’t happen overnight.  These things take time.  And with Etsy sometimes it feels like they take a lot of time. Keep making improvements to your shop adjusting keywords
3. Master Etsy Tags
Etsy uses a similar Seo to google to find you on the internet.  This means Keywords are huge! Make sure you are using the keywords that best describe your products and that your customers are most likely to use when searching. Having an understanding of your customer’s keyword for your own business is beyond powerful and can help potential clients and fans find you.
Marmalead is a great tool to find keywords for Etsy shops. With it you can type in a tag (or keyword) and see total results or competing products and shops, total views, average views per week, average favorites per week, and much more.  It also breaks your listing down to grades from A+ to F and tells you why  to male adjusting and maximizing your listing easy . 

Service is king with Etsy and as handmade sellers we must go the extra mile for our customers.  They keep us in business and they tell others about what we have to offer.  Someone buying from Etsy is making a conscientious buying decision. They are buying from you, supporting your business and and the local handmade community.  This means that we have to uphold superior service at all times.  When a mistake is made do everything possible to rectify it and even more to let the customer know that you value their business. No one wants a bad review or a low star rating and these can be avoided typically with great products and great service.
4. Customer Service 

Service is king with Etsy and as handmade sellers we must go the extra mile for our customers.  They keep us in business and they tell others about what we have to offer.  Someone buying from Etsy is making a conscientious buying decision. They are buying from you, supporting your business and and the local handmade community.  This means that we have to uphold superior service at all times.  When a mistake is made do everything possible to rectify it and even more to let the customer know that you value their business. No one wants a bad review or a low star rating and these can be avoided typically with great products and great service.

5. Have Fun!

Whether you are jumping into this full time or for money on the side there will be ups and downs in business whether seasonal or just the online climate. Remember to have a positive outlook and make it fun.  After all, you are creating what you love.  Don't forget that in the hard times and you will thrive! Happy Selling!


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